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Sep. 18, 2004. 01:00 AM

Three decades of aid for women

Times Change marks anniversary Agency has helped 50,000 job seekers

BARBARA SIMMONS
SPECIAL TO THE STAR

For the past 30 years, more than 50,000 women struggling with the trials of unemployment, underemployment, inequities in the labour force and career indecision have found support, confidence and direction from a small non-profit agency.

Toronto's Times Change Women's Employment Service, located on the 17th floor at 365 Bloor St. E., prides itself on being a safe harbour in turbulent times for women living in the city by offering free career guidance and job search help for as long and as many times as needed. Their clients include: those laid off due to downsizing/restructuring; new immigrants and refugees; women with disabilities and chronic health problems; women of a racial minority; under-employed women; single parents; those re-entering the paid labour force after working for years in the home; women attempting to leave abusive homes or work situations; retired women in need of additional income; and young women attempting to become financially independent.

Women who are not working, or working no more than 20 hours per week, are eligible for free career and educational counselling, while the computer room and resource centre are available to all women for free.

For many career professionals and participants, Times Change is unique in that it offers "one stop shopping" for employment and training needs and helps to alleviate the social isolation that many unemployed women feel. Its atmosphere is calm, professional and friendly.

Many career and educational professionals have come to rely on Times Change's reputation and participant feedback to make it the referral source of choice for women needing to clarify career/educational goals, master contemporary work search strategies or benefit from the support of a group approach. The agency's resource centre, which is shared with the Office Workers Career Centre and is the only place on the premises open to men, offers a job board, up-to-date occupational binders, labour market data, educational and training information, phones, faxes and computers for Internet access.

The first step for many women is the Getting Started Workshop: a 2 1/2-hour introduction for women to identify their work-related concerns and determine which services can best meet their needs.

It's not uncommon to hear testimonials about this agency. Pranoti Menon, 35, says her experience at Times Change not only enhanced her life, it re-started it.

As a newcomer to Canada, Menon relied on the agency to help her find her way: "I had been a stay-at-home mom in India, but I knew I would have to help support my family here.

"I took the job search workshop where the women in my group came from all different backgrounds. The interaction gave me confidence, an understanding of teamwork and, most importantly, I learned how people interact in the Canadian job market."

Times Change has helped those whose self-esteem has been hit by the harsh realities involved in finding a career direction or looking for meaningful work.

Carole D., who asked that her last name not be used, had been under-prepared to find work. The 49 year old with a Grade 12 Canadian education used the services off and on over the years for job search and in between jobs. She learned how to prepare a professional résumé and got to see how she came across to employers. "By watching myself in videotaped mock interviews it was an amazing thing to see how I grew professionally over the years."

Her efforts have paid off. She recently beat out the competition for an advertised permanent position with a non-profit health organization. "It took me only a month and a half to find this position. In the past it took a least a year to land my jobs."

In an innovative move away from standardized assessments, Times Change has developed its own workbook for the career-planning workshop. With the guidance of the counsellor, participants assess their skills, work styles, values, income needs and interests. They examine the changing Canadian economy and trends, research occupations, education and training options, and are given guidelines for making good decisions and setting realistic goals.

The workbook, which is also available in English and French in CD-ROM format and has a leader's guide for counsellors throughout Canada, is accessible to women who prefer to do their career exploration on their own, or who are ineligible to use the counselling services.

Many community agencies limit usage based on very specific criteria, whereas Times Change seems peerless in its non-exclusionary history and mission. The staff of nine - four employment counsellors, an educational counsellor, an intake/outreach co-ordinator, a computer support co-ordinator, a computer support technician and a financial administrator - work as a collective. There is no executive director, but there is a volunteer board of directors.

"All of us earn the same hourly rate, all are equally accountable to provide a supportive, accessible environment, respectful of diversity, and all share responsibilities, including answering the telephones," says employment counsellor Nurjehan Bharmal.

Times Change survives on a year-to-year basis, funded by The Ontario Women's Directorate, United Way and Human Resources and Skills Development Canada. The latter is the major budget provider, giving 62 per cent of the annual funding.

More than 1,700 women are expected to use the agency's services in 2004-2005, and Times Change anticipates that 65 per cent of the employment counselling clients will be employed or self-employed as a result of its interventions, and that more than half of those taking educational counselling will be similarly employed or return to school.

Wai Chi Wu, 48, who came from China with a Grade 10 education, is one of those returning to school. She spent 20 years doing factory work here before medical problems forced a career change. She signed up for a Times Change career-planning workshop after being referred by her English teacher at the Jones Avenue Adult School.

"I was embarrassed about my English and concerned about my age, but the women in the group were so encouraging and helpful. There were about 15 in my group. The first two times I attended I was very scared, I almost didn't go back, but I said to myself that if I want to change, I need to take small steps.

"After the workshop, I had individual help from Pat Bird, the educational counsellor. She was very kind, and helped me understand my options. I became interested in a college community worker program. Pat tested my spelling as that was the most difficult for me, and she recommended a spelling and grammar book to help me prepare. I continued my ESL classes and, when I was ready, I took the admission test at George Brown College and was accepted to the program."

She credits the caring women in her group and knowledgeable counsellors with helping her make career and life changes: "I hope my story can help other people. It is very difficult for people my age to do a career change, but if I can do it, someone else can too."

Times Change is celebrating 30 years of surviving and thriving this month. Women who have been helped by the agency, and the professionals who helped them achieve their goals, will be celebrating this Tuesday night at the Boiler House Restaurant in the Distillery Historic District. For details and reservations call 416-927-1900. Log on to http://www.timeschange.org/ to learn more about the services of Times Change.


For media inquiries please contact:

Iona Frost, Marketing/Outreach Coordinator
Tel: (416) 927-1900 x234 (direct)
Fax: (416) 927-7212

Times Change Women's Employment Service
365 Bloor St. East, Suite 1003, Toronto, ON M4W 3L4
Telephone:(416) 927-1900, ext. 0

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